Welcome to this week’s PPC News edition!
Deliver more relevant and helpful ad experiences with feeds in App campaigns – Google is testing its “feeds in App campaign feature” in beta where advertisers saw 6 percent more installs from Google.com and 17 percent more in-app actions.
Microsoft launches a free Search and Social campaign management platform for SMBs – Microsoft’s Digital Marketing Center is creating a platform to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Ginny Marvin sheds more light on the same.
Sessions from leaders in search marketing technology – SMX Next has made available live discussions with Search Engine Land experts and 40+ sessions from leaders in search marketing technology on their portal until July 31st, 2020. More insight here.
Google to see first U.S. revenue decline, including paid search, says forecaster – As per eMarketer’s newly revised digital ad forecast, Google’s net U.S. ad revenue will decline this year by 5.3% including paid search. Greg Sterling sheds more light on the same.
Strategies for Reviewing Auto-Placements on the GDN: Part 1 – Content – Automatic placement reports on GDN helps to find sites to exclude to make sure we’re optimizing for performance but it is very time-consuming. In this first part, Michelle Morgan helps us to focus on Content Considerations.
PSAC20 Video Index, How To Save 20% on New Memberships and Thanks PSA! – In PSAC20 virtual event which was held on 12th,13th, and 14th May 2020, knowledge has been shared on Paid Search learning and how you can save 20% on all new PSA memberships.
Update on the move to Impression Share bid strategy – Existing campaigns using Impression Share Bid Strategies will automatically switch over to use the Target Impression Share strategy in the next few weeks.
Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval – Great move by Apple for user privacy. In WWDC event, a number of new privacy features were announced and among them is AppTracking Transparency framework. Learn more about this feature in this blog post written by John Koetsier.