How to Use Google’s “By Conversion Time” Columns to Better Understand Performance – Sometimes, it can be challenging to understand performance in real-time when your data is lagging by at least a few days, sometimes even weeks. With Google’s “by Conv. time” columns, you are now able to evaluate conversions based on the time your conversion actions were completed.
Overview of the Google Ads Structured Snippets Extension for B2B Advertisers – Structured snippets allows advertisers to highlight additional and relevant details about their business. Andrea Cruz Lopez helps us to know the benefits of using this and how we can gain success in our B2B marketing.
Our Go-To Social Media Video Marketing Cheat Sheet – Video content creates faster and stronger connections between brands and their target audiences. In her informative blog post, Akvile DeFazio explains tips for social media video marketing across seven major platforms.
Paid Online Events for Small Business Recovery – To meet end to end need of businesses, Facebook has combined marketing, payment and live video, paid online events. More insight in this blog post.
Bumper Ads: Your Six-Second Secret Weapon – Pauline Jakober‘s instructive blog post helps to know four principles to turn Bumper Ads into a powerful new tool for your brand.
3 ways to reach customers and build authentic connections right now – Building a long term relationship with your customers is very important to earn those conversions. Find out three ways in this article to build connections, and gaining that trust.
How to Grow Your Brand’s Organic Following on LinkedIn – If you wish to engage with the right audience on a regular base, it requires long term consistency. Steve Kearns helps us to know strategic steps to grow strong and effective organic social presence.
Google App Campaigns: Creative & Testing Guide – Greg Swan helps to understand best practices to make better creative for Google App campaigns and how to test and measure them.