In specific countries, Google Ads will be charging DST fees from November 1st, New features for Responsive search ads, Commission-free buy on Google, Asset performance ratings for Responsive Search Ads in Microsoft Advertising, Dynamic Remarketing, LinkedIn Profile Targeting & In-market, Announcing general availability of Sponsored Display in Amazon Advertising, LinkedIn’s New Playbook, Quora’s Lead Gen Forms, CCPA Confusion for Facebook Advertisers, Effect of Apple’s IOS 14 update on Facebook advertisers and more.
Google Ads
Google Ads will be charging DST Fees for ads serving in specific countries – Google’s announcement to charge new fees for ads serving in specific countries from November 1, 2020.
Google Ads Taking Away Advertiser Access To Some Query Data?!? – When Google Ads announced that they are planning to remove the advertiser’s access to some query data, it created unrest among experts. Julie F Bacchini has penned down her thoughts on the same in this blog post.
Expanded conversion categories and reporting – Google Ads is recommending new categories for all your existing conversion actions on the Conversions page to make sure your performance reports are accurate. From October 15th, these suggestions will be automatically applied if you haven’t already accepted them.
Plan your budget more effectively with new Performance Planner features – With the new Performance Planner feature, one can create, modify, and download forecasts for your shared budget campaigns.
A new look for responsive display ads – As online shopping has become quite popular, Google is improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales.
Grow online sales with new features for Smart Shopping campaigns – As shoppers move online, Smart Shopping campaigns are helping advertisers adapt by optimizing for your goals. Google has made Smart Shopping campaigns better by offering a new goal and more visual ways to stand out from the competition.
Introducing new features for responsive search ads – To help you engage consumers more effectively, Google is introducing new features to make responsive search ads even more relevant and easier to manage.
Buy on Google is now open and commission-free – Sellers who participate in Buy on Google checkout experience will no longer have to pay a commission fee. Google is also giving retailers more choice by opening its platform to third-party providers—starting with PayPal and Shopify. Learn more in this article written by Bill Ready.
Grow your audience faster with Maximize conversions bidding in App campaigns – Maximize conversions bidding through App campaigns for installs helps to grow your audience quickly. Get more insight into this informative blog post here.
Reach more of your ideal customers with custom audiences – As Google promised last year, custom affinity and custom intent audiences have been brought into one simplified solution which is custom audiences. It is available for all advertisers across Display, YouTube, and Discovery campaigns.
Google Ads Benchmark Report by Tinuiti | Key Highlights – In this blog post, we collected some of the key findings from the Google Ads Benchmark Report by Tinuiti.
Microsoft Advertising
Discover powerful new keywords with Keyword Planner – To get started with your keyword research, Microsoft Advertising has one of the most powerful tools which is Keyword Planner. More insight into this blog post.
Stand out with free high-quality visuals available for image ads – To help find the right images for the campaigns, Microsoft is partnering with Shutterstock to provide free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising.
Introducing asset performance ratings for Responsive Search Ads – Since the time Microsoft Advertising got RSA for its customer, they are trying to improve on that. Release of a significant improvement to asset reporting helps you understand which of your headlines and descriptions are working well, and which are not.
Microsoft Audience Ads: Now expanding to new markets – Microsoft has launched its Microsoft Audience Ads for all its customers in Australia and New Zealand on August 18, 2020, and doing the same in France and Germany on September 8, 2020. Priscille Bouchez gives more insight in this blog post.
Product Listings: Show products for free in the Bing Shopping Tab – To help its customers to take advantage of online shopping, Microsoft Advertising announces the availability of free Product Listings, which allows advertisers to show their product offers for free on the Bing Shopping Tab starting in the USA. Cady Condyles and Eugene Goldenshteyn give more insight here.
Drive higher ad engagement with Multi-Image Extensions – Microsoft Advertising has announced the availability of Multi-Image Extension for the advertisers in the US which helps to increase attention to your existing text ads by displaying a carousel of up to five images. Haily De La Cruz and Eugene Goldenshteyn explain more about this announcement here.
Dynamic Remarketing, LinkedIn Profile Targeting & In-market are here – As we are heading into the holiday season, Microsoft Advertising has announced the release of three audience targeting features: Dynamic Remarketing, LinkedIn Profile Targeting & In-market to reach to the right customers. Dianna Wu & Derrick Fu explains these features in this blog post.
Amazon Advertising
Sponsored Products, Sponsored Brands, and Stores launch in Kingdom of Saudi Arabia – Read the announcement from Amazon Advertising to launch Sponsored Products, Sponsored Brands, and Stores in the Kingdom of Saudi Arabia (KSA) in this article.
Announcing general availability of Sponsored Display – Launch of new sponsored display product targeting capabilities for vendors and sellers in USA, Canada, UK, France, Germany, Italy, Spain, Japan, and United Arab Emirates (UAE) helps to promote product discovery with ads that reach shoppers who are browsing similar or complementary products.
Amazon Advertising reaches 40MM+ monthly active viewers of ad-supported OTT content – OTT refers to video content streamed over the internet with a streaming device. Since it’s launch, active viewers of ad-supported OTT reach has been doubled 40MM+ monthly. Learn more in this blog post.
Improve LinkedIn Retargeting Success with These Helpful Resources – Retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Here you can find a couple of helpful resources to guide your retargeting efforts so you can get started increasing your conversion rates on LinkedIn.
Accelerate Your Brand and Demand Goals with LinkedIn’s New Playbook – Balancing brand building with generating more leads is a challenge. To ease this challenging situation, LinkedIn has introduced a new playbook to help marketers achieve their brand and demand goals. Get more insight in this piece of article written by Ryan Maclnnis.
Quora
Quora Ads for Agencies – With more and more agencies and clients exploring Quora in 2020, Quora has created a Media Agency Kit to shares with all agencies.
Capture High-quality Prospects with Lead Gen Forms – Quora is offering a new way for advertisers to capture prospects who want to learn more about their offering: Lead Gen Forms. Get more insight in this blog post.
Simplifying Targeting Categories – Facebook is analyzing its targeting options and removing those which are not widely used. For example, Facebook is removing multicultural affinity segments and encouraging advertisers to use other targeting options such as language or culture to reach people that are interested in multicultural content. Get more insight into this update here.
Preparing Our Partners for iOS 14 – Apple’s announcement of iOS14 update require apps to ask users for permission to collect and share data using Apple’s device identifier. How Facebook is preparing for this change and providing recommendations to help their partners, find out in this brief article.
CCPA Confusion for Facebook Advertisers: What You Can Do – In this blog post, Greg Swan helps to know why this month’s CCPA rollout is causing a headache for some Facebook advertisers and some practical advice for what you can do to fix it.
Introducing: Instagram Shop and Facebook Pay – Instagram has launched new feature called “Instagram Shop” which helps people to discover and shop the brands and products they love.
