How to Choose What Font to Use?

If you’re looking for the right font for personal correspondence, business use, logos, signs, or branding – or any other reason – picking out just the right one can be daunting. There are so many popular fonts in different categories.

So how do you choose?

Narrow Down the Field

Take a look at different categories. There are several options, with some overlap,– but there’s a lot of variety in all of them! By deciding which category your ideal font lies in, you can immediately cut out a huge percentage of fonts that aren’t appropriate right now.

A Lighter Example

Let’s take the  comic category as an example. The most famous font in this style, Comic Sans, is very popular for producing an informal, ‘fun’ style of notice at work or at home, but is one of the worst fonts ever invented. Never use this font! Please consider these instead.

 

Buttered Toast by Hanoded has a similar, quirky handwritten style but will stand out from all the others. Without leaving the category, though, you can find some very different styles which still carry that informal and fun tone – like Comicraft’s Bronto Burger, Scangraphic’s Flash SH, and the eye-catching HighJinkies, also by Comicraft.
If you want to maintain a unified appearance across different font styles, one of the best ways to do it is to look at the different font foundry’s  which designed your first font.
While they’ll offer many that don’t present that unified aesthetic, you know that they’re interested in that look, and there’s a good chance they’ll have tried another spin on it in another style.