- Use of Emojis in digital marketing – As brands are looking for unique ways to connect with customers, the use of Emoticons or Emojis make this connect more human. There is a huge popularity of Emojis on social media sites like Facebook, Instagram etc. Emojis are used to emphasize your core communication idea, so identify those ones that draw attention to your brand’s core values. Use Emojis playfully and within context, to get the maximum out of your communication.
- Live streaming – In digital times such as these, live streaming videos bridge the gap between consumers and people. Live-stream shopping is much in vogue in during these pandemic times and even beyond. Make your content enjoyable and user-friendly to form emotional connect with the customer. Non-scripted information sessions can also be a part of this.
- Moment Marketing – The week’s trending news updates and stories from around the world can be used in your brand’s communication. This is precisely what moment marketing means. Witty messages and humour is used by brands to help them increase recall value.
- Community management on social media – Make a transition from a usual brand into a human brand. Don’t leave room for disconnect between your brand and your actual and prospective customers. Community management works in multiple ways. It helps to increase your product’s awareness, provides support to clients, generates feedback from users etc. It helps in augmenting interaction and sales among your target group.
- Ephemeral content on social media – Storytelling is the new buzzword in social media. Ephemeral content is the content that disappears with 24 hrs. from your social media feed. Facebook and Instagram stories are experimenting with short form content to engage with people. Polls, quizzes, behind the scenes, contests, workplace tours all this and more can be a part of ephemeral content.
