Landing pages are essential to a marketing campaign’s success. The real experience a customer draws from clicking on your call to action, is vital in the sale of your final product or service. The layout and design of a landing page, helps in forging a relationship between you and your customers.
The latest trend in designing the best landing pages are:
Position of the CTA
This positioning is not static anymore and depends on the context and marketing objectives. Nowadays, distributed CTA buttons are in trend as they help a customer in deciding whenever they want to take an action.
Using the power of videos
Videos are sure-shot attention grabbers for the customers. Businesses are likely to generate quality leads with video content on the landing pages.
Value proposition in the header
Catch attention right away, by keeping your value proposition in the header itself. This augments your rate of conversion and enhances brand awareness amongst customers.
Visually attractive landing pages
Usage of GIFs, illustrations, infographics, icons and images will make a customers stay on the landing page till the very end. High-quality visuals make a favorable impression on the customer.
Mobile optimised landing pages
Smartphones are ruling the world. Most of the times, customers access websites and content on a mobile. Create landing pages that load effortlessly on the phone screens, as it will help in enhancing the rate of conversion for your business.