The world of marketing is currently obsessed with B2B videos and the trend is likely to continue. The massive impact of a B2B video can be summarized as: brand recall, engagement and lead generation amongst others.
We take you through a brief compilation of some types of B2B marketing videos:
Brand awareness Videos – These videos are good for generating awareness about a brand’s presence, its USP and the crucial information on the kind of product/service that is on offer. A must-have for every branding campaign!
Comparative Videos – There is stiff competition in the market and one needs to emphasize the best features of the product. Drop comparative videos to prospective clients with detailed comparisons and see the difference.
Product demos – These videos come handy when the customer is researching about products in a specific category. For optimum reach the pointers are: keep it short, put in a lot of captions to make it more accessible and use animation to highlight the features.
Educational Videos – Reduce the load on your customer support team and invest in a good how-to video. Interesting usage of animation, doodles, GIFs, memes and illustrations in these videos will surely bring in the fun factor.
Testimonial Videos – These videos talk about the outstanding features of your product and help to reinforce trust in a brand. In addition, one should reach out to the target group through social media reviews and testimonials.