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Where & When.Where and When does the brand connect with people?
Every brand needs to be experienceable. Ideally, it interacts proactively with people.
I CRAFT EXPERIENCE STRATEGIES.It’s about interaction
What.What does the brand narrate?What’s the story it shares people with?
Every brand needs constantly to reinvigorate itself by offering relevant content and inspiring stories.
I UNLEASH CREATIVE STRATEGIES.It’s about narration
How. How does the brand look, feel, sound, smell, and taste like?
Every brand needs to express its character in an appealing way across all points of interaction.
I ENCOURAGE DESIGN STRATEGIES.It’s about Attitude.
Who are Why.
Who is the brand?
And What does it exist at all?
Every brand needs to discover what it truly stands for. And it has to state why it does exist at all.
I CREATE BRAND STRATEGIES.
It’s about meaning.
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