Since I started working in this industry, I have been lucky to work with lots of inspiring minds and highly diverse types of agencies. I have also found myself in very different roles: as a team player, as a sparring partner, as a co-creator, as a leader. Moreover, I have had the pleasure of facing an incredible variety of business and brand challenges across nearly all categories. All these circumstances, combined with a versatile mind, have shaped me into some kind of ‘hybrid thinker’. Hybrid Thinking is something that defines my professional identity and impacts my way of working. It allows me to quickly get a grip on any situation, to adapt various ways of thinking, and to tackle wicked business problems.
As a hybrid mind, I tame wicked problems for businesses,
I reshape the future of brands and I aspire to co-create a better tomorrow for people.
For that reason I offer four areas of expertise.
Each area gives crucial answers to the most critical questions brands can raise.
