Why are you here?
I once learned that everything starts with purpose. Almost at the same time, Simon Simek became globally famous with his Golden Circle of Questions and the purpose-driven thinking at its core. Likewise, John P. Strelecky reflects on the question “Why are you here?” in his delightfully written book The Why Cafe. Others still might call it ‘reason for being’ or ‘raison d’être’. Anyway, the idea is as simple as it is fundamental: the purpose answers the question of why you are doing what you do. So, everything should start with purpose. Here is mine.
The Purpose:
Reshaping the future of Brands
And ultimately to co-create a better tomorrow for people
The Spirit:
HOW I THINK – My intellectual features
Curious : I am curious about the world – about people, brands and everything in between
Holistic : I always endeavor to connect the bits and pieces in order to reveal the big picture.
HOW I FEEL – My emotional features
Restless : I am highly enthusiastic and try to embody an avid keep-on going mentality.
Captivating : I am fascinated by the magic of ideas and the incredible power they can spark.
HOW I ACT – My hands-on features
Collective : I believe in the brilliancy that occurs when bright minds and their distinct perspectives
come together.
Courageous : I question the status quo and challenge the usual with the ambition to change the game.
Skills: Hybrid Thinking
I tame wicked problems for businesses
I CREATE BRAND STRATEGIES
To build significant bonds between people and brands
I ENCOURAGE DESIGN STRATEGIES
To build appealing bonds between people and brands
I UNLEASH CREATIVE STRATEGIES
To build compelling bonds between people and brands
I CRAFT EXPERIENCE STRATEGIES
To build engaging bonds between people and brands
